Jiangsu Province released the "Investigation Report on the Consumption of Prepared Vegetables"

Recently, the "Prepared Vegetable Consumption Survey Report" released by the Jiangsu Consumer Rights Protection Commission shows the current situation, consumer preferences and major problems of the pre-prepared vegetable industry in Jiangsu Province, urging relevant regulatory authorities to strengthen supervision, industry organizations to strengthen self-discipline, operators Standardize operations, improve the service quality of the entire industry, lead the healthy and orderly development of the prepared food service industry, and enhance the happiness of the people.
This survey adopts the method of online questionnaire. From the data of the survey results, more than 80% (81.97%) of consumers have the experience of buying pre-made vegetables, and only 18.03% of consumers said that they have never purchased pre-made vegetables. Especially during the Spring Festival this year, nearly 60% of consumers said they chose pre-made dishes for the preparation of the New Year's Eve dinner. Among them, 25.01% of consumers completely purchased pre-made dishes for the New Year's Eve dinner, and 31.47% of consumers chose to partially buy pre-made dishes. Parts are still prepared by myself.
The main concerns of consumers who do not purchase prepared dishes are:

1. I feel that pre-made dishes are more expensive and cost-effective, and such reasons account for 23.39%;

2. Concerns about the quality of pre-made dishes, such as shelf life and preservative addition, accounted for 22.26%;

3. Not knowing much about the purchasing channels of pre-made dishes, which accounted for 18.65%;

4. I feel that the taste of pre-made dishes is not as delicious as the freshly made dishes, accounting for 13.92%.

In addition, only 6.55% of consumers have never heard of pre-made dishes, indicating that consumers have a high overall acceptance of pre-made dishes.

The main consumer groups of prepared dishes are young people, and nearly 80% (76.38%) of consumers are under the age of 40. Among them, consumers aged 25-30 accounted for the largest proportion, accounting for 40.41%, and consumers aged 30-40 accounted for 35.97%.