Tipack Group

Tipack Group

What kind of packaging design can attract consumers, fresh food packaging design should do these points

2022 02/22

How to dig out the selling points of fresh food packaging design and how to attract consumers' attention? These elements must be fulfilled. Freshness and quality packaging equipment. High-grade ultra-transparent visual display packaging greatly enhances product market competitiveness.

1. Modified atmosphere packaging can significantly extend the shelf life of chilled meat. The higher the carbon dioxide content, the fresher the meat, but the increase in the oxygen content will lead to the rapid reproduction of aerobic microorganisms, resulting in a decline in the quality of chilled meat and shortened shelf life.

2. Therefore, the modified atmosphere packaging machine can obtain the best fresh-keeping effect by virtue of the mixed gas packaging appropriately prepared in different proportions, so that the shelf life of the chilled fresh meat that has been matured for 8 days under low temperature conditions and then undergoes modified atmosphere packaging can be extended by 12 days.

Due to the physical and chemical nature of fresh products, they are afraid of bumps, water loss, insurance problems, etc., which will affect the market sales prospects of fresh products, and they will rot and deteriorate if they are not stored properly.

In addition, fresh food is affected by the current transportation level and processing conditions, which all affect the packaging design of fresh products, and also make it difficult to sell fresh products in the current market.

The packaging design of fresh food is generally not recommended to use the bundled type and then wrap the product tightly, so that the packaging design of 30% inside and 30% may be good for other products, but it is the most important for fresh food. Bad packaging design.

When you ask the buyers in the supermarket, they will definitely tell you the answer. Often the products that are randomly selected from the piles sell better than the beautifully packaged products. For fresh consumers, what is more important is the fun of choosing by themselves.

In such a large pile of commodities, every consumer can choose the one he is satisfied with, because the consumer clearly knows that these commodities are fresher than those packaged.

This is also the huge difficulty faced by fresh packaging, because once fresh packaging is packaged, the freshness of the product will inevitably decline, which has become the most feared vicious circle when selling products.

Fresh packaging design should be packaged from the moment the farm is boxed, when the product is packaged to minimize damage to the fresh product.

The packaging design must be protective and have sufficient mechanical strength to protect the product from being squeezed during transportation and stacking.

There must also be a certain degree of permeability, so as to facilitate the heat dissipation and gas exchange of commodities. Fresh food is not a "dead" product, it is more like living, so maintaining air circulation is very important for fresh food.

These are basically where the fresh packaging design needs to be functionally.

The packaging design is to add value to the product, so that the product can gain greater sales prospects in the market. At this time, important information such as trademark, product name, grade, origin, etc. should be reflected on the fresh packaging. Fresh packaging does not need to be so delicate and luxurious, but to reflect these important information on such a small scale Very difficult.